Create.
Compete.
Win.

Apply

Rakuten and CANVVS present a US, UK and European sneaker design challenge, dedicated to recognizing and celebrating currently under-represented creators.

Apply

THIS COMPETITION REWARDS ALL 100 QUALIFIED ENTRANTS WITH A FREE CANVVS PROFILE TO SELL THEIR SNEAKERS.

THE WINNER IS AWARDED A $10,000 DESIGN FEE AND SUPPORTED TO CREATE AND DROP THEIR OWN SNEAKER.

THE COMPETITION

One Category. 100 Creators. Endless Possibilities.

This competition brings together 100 creators from the US and Europe, each challenged to design and customise their own Curry 1 Low FloTro. More than just a sneaker, it is a platform to tell your story, share your style, and connect with a global audience. Whether you are an emerging artist or an established customizer, this is your chance to stand out, gain recognition, and leave your mark on sneaker culture.

WORLD-CLASS JUDGES

The panel brings together leaders from sport, music and design- including Four-time NBA Champion, Two-time NBA MVP – Stephen Curry, Black Eyed Peas’ – Taboo, and world-renowned sneaker artists Nikki Knight and Dan Gamache. There looking forward to seeing your designs at the Finale.

View Judges

Timeline
Applications Open +

Apply for the chance to be selected to design a custom sneaker.

Submissions Reviewed +

Shortlisting the Top 100 will begin. Make you sure you follow us on our social platforms and sign up to our email notifications to be updated.

Customising +

The Top 100 selected applicants will receive their Under Armour x Stephen Curry Packages and customizing can commence.

FINALE BROADCAST SHOW +

The winner will be announced at the Finale Show. The Top 6 Finalists will be invited to attend.

Reasons
to enter
1 GET Recognized
GET Recognized

Whether you are a seasoned pro or just getting started, everyone is welcome to apply - entering gives you the chance to gain real exposure, connect with a wider audience, and earn recognition in one of the fastest-growing creative industries. This is about opening doors, building your brand, and being seen by the people who influence culture.


2 Free and Easy
Free and Easy

100 Creators progress through the selection round to qualify for entry. Shortlisted contestants are sent a competition pack with a pair of Curry 1 Low FloTro sneakers to customise. Each of the 100 also qualify for a FREE profile on the coveted CANVVS platform where they can sell their competition sneakers, other designs and promote their portfolios.


3 Streamed Globally
Streamed Globally

For the 6 lucky Finalists, you will get to travel to San Fransico and showcase your sneaker in front of sporting legend Stephen Curry and top industry leaders like Dan Gamache in a first-of-its-kind, globally broadcast judging show. The 6 Finalists will have their travel and accommodation provided. This show will highlight their creativity, craft, and personal story to a worldwide audience with world-class judges.


4 Win $10,000
Win $10,000

The top creator will receive a $10,000 design fee and have the opportunity to create their own sneaker design with a limited edition drop. This is the time to Take Your Shot!


CANVVS –  THE CREATOR COMMUNITY CHAMPION

CANVVS is on a mission to legitimise personalisation in sneaker culture and promote creators to help them realise their potential to fulfil their dreams.

About CANVVS